This guide will give you an introduction to finding information on marketing. You can use it to:
The books in the library are organised first by number and then alphabetically by author's surname. Each book number corresponds to a subject area. Use the Library Catalogue to search for books from your reading lists and course material. If you need help using the Library Catalogue, take a look at our Finding Books guide.
Remember to consult your reading lists and course material for more detail on your recommended texts. To help you get started the numbers below may be helpful for finding books. You can take a look at the Library Map to see where the subject areas are located in the library
Marketing Subject Areas:
|001.42 / 300.72||Research Methods|
|519.5||Statistics for Business and Economics / Data Analysis|
|650.072||Business Research Methods|
|658.8||Marketing / Marketing Management / Service Marketing|
|658.802||Marketing Strategy / Strategic Marketing Management / Services Marekting|
|658.83||Market Research / Measuring Marketing|
You can also access some relevant material by using the eBooks available through the library. You can access our main ebook databases here.
Recommended Marketing eBooks:
|Brown, D. M. (2011). Communicating design: Developing web site documentation for design and planning. 2nd edn. O'Reilly.||Palmatier, R. (2014) Marketing channel strategy. 8th edn. VLeBooks.|
|Fahy, J. and Jobber, D. (2015) Foundations of marketing. 5th edn. VLeBooks.|
|Keller, K. L. and Swaminathan, V. (2020) Strategic brand management: Building, measuring, and managing brand equity. 5th edn. VLeBooks.||Salkind, N. J. and Frey, B. B. (2020) Statistics for people who (think they) hate statistics. 7th edn. SAGE Research Methods.|
|Larson, E. W. and Gray, C. F. (2021) Project management: The managerial process. 8th edn. ProQuest eBook Central.||Saunders, M., Lewis, P. and Thornhill, A. (2015) Research methods for business students. 7th edn. VLeBooks.|
|Lind, D. A., Marchal, W. G., and Wathen, S. A. (2021) Statistical techniques in business and economics. 18th edn. ProQuest eBook Central.||Solomon, M. R., Bamossy, G. J., Askegaard, S. and Hogg, M. K. (2016) Consumer behaviour: A European perspective. 6th edn. VLeBooks.|
|McDonald, M., Mouncey, P. and Maklan, S. (2014) Marketing value metrics. 2nd edn. VLeBooks.|
In order to access journal articles and other online material for your subject area, you can consult the recommended databases that are relevant to your particular subject area individually and are displayed below. For a full list of databases NCI Library subscribes to, go to A-Z Databases on the library webpage.
Recommended Marketing Databases:
|Database & Subject Areas||Access Through|
Business Source Ultimate
Subject Areas: Finance, Economics, Management, Business & Entrepreneurship
Registration required for off-campus use
Features information on Macroeconomics, Globalization, Development, Trade & Aid, Technical Assistance, Demographics, Emerging Markets, Policy Advice, Poverty Reduction and more.
Features newspapers, newswires, transcripts, and digital-only news sites in full-text format including over 800 of the world's top news sources and featuring access to the Irish Times, Irish Independent, Irish Examiner etc.
|ProQuest Business Premium Collection
Includes access to the Economist and the Wall Street Journal
Subject Areas: Accounting, Business, Economics, Finance, Management, Marketing
|SAGE Research Methods
Over 800 books, reference works, journal articles and videos from SAGE’s research methods list.
Abstract & citation database of peer-reviewed literature review
Statistics platform, over 1.5 million data sets
Subject Areas: Business, Commerce, Company Profiles, Finance, Marketing, Statistics, Reports
For off campus access go here and select National College of Ireland
Subject Areas: Irish Case Law, Irish Law Journals, Irish Law eBooks
Recommended Marketing Journals:
|Academy of Management Journal (Database: Business Source Ultimate)|
|California Management Review (Database: ProQuest Business Premium Collection)|
|Creativity & Innovation Management (Database: Business Source Ultimate)|
|Harvard Business Review (Database: Business Source Ultimate) *see access information below|
|International Journal of Market Research (Database: SAGE Journals / Business Source Ultimate/ ProQuest Business Premium Collection)|
|Journal of Consumer Research (Database: Business Source Ultimate)|
|Journal of Marketing Research (Database: SAGE Journals / Business Source Ultimate)|
|Journal of Public Policy & Marketing (Database: SAGE Journals / Business Source Ultimate)|
|Journal of Personal Selling & Sales Management (Database: Business Source Ultimate)|
|Journal of Personality and Social Psychology (Database: APA PsycArticles)|
Harvard Business Review:
Harvard Business Publishing restricts access to Harvard Business Review's 500 most popular articles to "read-only" in Business Source Ultimate. The full text of the HBR 500 articles can be accessed but cannot be saved, printed, or linked to from a persistent url. Harvard Business Publishing does not allow the use of the HBR 500 articles in electronic reserves, electronic coursepacks, persistent linking from syllabi or by any other means of incorporating the content into course resources.
The 500* Articles may be read online but not downloaded or saved
The 500* Articles may not be put/linked to Moodle
In addition to using the college resources, your reading lists also recommend consulting a number of external sites. Below is a selection of some recommended websites.
Recommended Marketing External Websites:
|The Advertising Show||http://www.theadvertisingshow.com/|
|American Marketing Association||https://www.ama.org/|
|Central Statistics Office||https://www.cso.ie|
|European Central Bank||https://www.ecb.europa.eu/home/html/index.en.html|
|Social Media Examiner||https://www.socialmediaexaminer.com/|
|Social Media Today||https://www.socialmediatoday.com/|
Over the duration of your NCI course, you may be required to find information on a company for your assignments. The following databases provide access to company reports and company profiles for a variety of multinational companies. You can access any database the library subscribes to through the library's A-Z Databases page.
|Databases with Company Information|
|Business Source Ultimate|
Subject Areas: Accounting, Business, Economics, Finance, Human Resources, Law, Management, Marketing, Psychology
Access Company Profiles:
|ProQuest Business Collection|
Subject Areas: Accounting, Business, Economics, Finance, Management, Marketing. Includes access to the Economist and the Wall Street Journal.
Access Company Reports:
|J. P. Morgan Research|
Subject Areas: Accounting, Business, Economics, Finance, Management, Marketing.
Access Company Reports:
|Keep up to date on any library news and resources by following @NCILibrary on|
|Communications from the Library: Please note all communications from the library, concerning renewal of books, overdue books and reservations will be sent to your NCI student email account.|