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Marketing Subject Guide: Books and eBooks

Introduction

book ebook

All the books in the library are organised first by number (which corresponds to a subject area) and then alphabetically by author’s surname. Use the library catalogue to search for books from your reading list.

To help you get started, the first box below provides a few selective helpful numbers – consult your reading lists and course material for more detail on your recommended texts; for assistance in using the library catalogue, please use this guide.

Books

These numbers may be helpful for finding books in the following subject areas:

001.42 / 300.72 – Research Methods

004.019 – Computer-Human Interaction

006.7 - Multimedia Systems

519.5 - Statistics for Business and Economics/Data Analysis

650.072 - Business Research Methods 

658.404 - Project Management

658.8 – Marketing/Marketing Management/Services Marketing

658.802 – Marketing Strategy/Strategic Marketing Management/Services Marketing

658.827 - Brand Management

658.83 – Market Research/Measuring Marketing

658.8342 – Consumer Behaviour

658.872 - Digital Marketing

Library Map